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Sales & MarketingBeyond Cosmetic Formulas: How Brand Identity Drives Consumer Choices

Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.

Oct 26, 2021 · 5 min read

Sales & MarketingHow Long Does It Take to Create A New Cosmetic Product?

The consumer cosmetic and beauty market moves at an incredibly rapid pace. Trends, technologies, and tastes evolve quickly, so Beauty Brands need to go from idea to finished product as quickly as possible. Otherwise, they may miss a golden opportunity.

Oct 12, 2021 · 5 min read

Sales & MarketingHow to Make a Cosmetic Product Brief Part 2: Commercial Parameters and ICP

You need a very clear section in your Product Brief that deals with market factors, including where you see your product being sold, and who your ideal customer is.

Oct 5, 2021 · 4 min read

Sales & MarketingCreate a Budget for Cosmetic Production Part 3: How to Calculate Your SRP

SRP is a number that starts getting crunched at the outset of your cosmetic creation journey. And it has everything to do with what the market is for your product.

Oct 4, 2021 · 3 min read

Sales & MarketingWhy Beauty Brands Need to Get to Market Fast – and How Goldn Will Help

For Beauty Brands, reducing the time from ideation – that initial, bright idea – to market is absolutely crucial, due to a number of market pressures. And that’s where Goldn comes in.

Sep 26, 2021 · 3 min read

Sales & MarketingIntroducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands

Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.

Sep 23, 2021 · 4 min read

Sales & MarketingGoldn Launches the first Online Cosmetic Product Builder for Beauty Brands

The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.

Sep 22, 2021 · 3 min read

Sales & MarketingDigitalization of the Beauty & Cosmetics Industry Part 1: The Digital Consumer

Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.

Sep 21, 2021 · 5 min read

Sales & MarketingWhat cosmetics are selling now, and how have consumer trends changed?

The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.

Sep 7, 2021 · 4 min read

Sales & MarketingCreate a Budget for Your Cosmetic Product - Introduction: Why It’s Important to Create Your Budget

A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.

Sep 6, 2021 · 3 min read

Sales & MarketingCreating Your Cosmetic Product is a Journey. Be Ready for It.

Taking your project from an idea to finished product is a journey, one that probably won’t be without delays, disappointments, compromises, and forks in the road.

Sep 3, 2021 · min read

Sales & MarketingWhat Cosmetic Product Should I Create?

Have you already decided what beauty product to make? If you’re not sure yet, don’t worry. There are many different products out there—each one an opportunity to add your individual twist.

Aug 4, 2021 · 7 min read

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