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Beauty brands and suppliers can now transact on Goldn!
Goldn Product NewsBeauty brands and suppliers can now transact on Goldn!

The data-powered SaaS platform for cosmetic creation just got better—now with transactions!

Jun 2, 2022 · 2 min read

Up-cycled & Sustainable Beauty, The Story of Re:Love Cosmetics
Sales & MarketingUp-cycled & Sustainable Beauty, The Story of Re:Love Cosmetics

Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.

May 19, 2022 · 5 min read

Goldn and Good Face Project Announce Partnership
NewsGoldn and Good Face Project Announce Partnership

Goldn partners with major player in formulation intelligence to better serve growing number of beauty brands & cosmetic product developers

May 18, 2022 · 2 min read

Goldn Contest Alert: Win a Press Package with The Indie Mood!
NewsGoldn Contest Alert: Win a Press Package with The Indie Mood!

Hi Beauty Brands, Goldn and The Indie Mood are looking for 3 unique beauty brands to feature in The Indie Mood & on Goldn. We want to showcase select Indie Beauty Brands in a FREE sponsored article on The Indie Mood and social media platforms, and help brands develop new products faster with personalized training on Goldn’s Cosmetic Product Builder.

May 6, 2022 · 2 min read

Goldn and The Indie Mood Announce Partnership
NewsGoldn and The Indie Mood Announce Partnership

Goldn is excited to announce a creative partnership with The Indie Mood, a beauty product review platform and directory trusted by independent cosmetic brands across the US.

Mar 29, 2022 · 2 min read

What is Agile Beauty Development?
Sales & MarketingWhat is Agile Beauty Development?

Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.

Mar 2, 2022 · 5 min read

New Features for Cosmetic Creators
Goldn Product NewsNew Features for Cosmetic Creators

To keep you up to date with the latest Goldn updates, we compiled a list of the latest Product Builder updates so you can create more beauty products faster!

Feb 18, 2022 · 5 min read

Exciting New Features for Cosmetic Creators on Goldn
Goldn Product NewsExciting New Features for Cosmetic Creators on Goldn

Goldn Product Builder Updates - Check out the new features for cosmetic creators! Better layout, auto-save brief, improved secure brief share, and much more...

Jan 26, 2022 · 5 min read

Goldn and Evonik Announce Strategic Partnership in Cosmetics Industry
NewsGoldn and Evonik Announce Strategic Partnership in Cosmetics Industry

Goldn’s new cosmetic product creation platform now supported by industry leader in specialty ingredients, Evonik Industries AG, for cosmetics and personal care product creation

Dec 13, 2021 · 2 min read

Can Beauty Brands Put the Squeeze on Plastic Tubes?
PackagingCan Beauty Brands Put the Squeeze on Plastic Tubes?

When it comes to sustainable packaging, low- or no plastic is clearly the road forward for many Beauty Brands. But how do brands get there, especially beauty start-ups?

Nov 18, 2021 · 4 min read

2022 Beauty Trends : Makeup and Skincare Products Consumers Will Want
Sales & Marketing2022 Beauty Trends : Makeup and Skincare Products Consumers Will Want

Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.

Nov 18, 2021 · 3 min read

The Three Principles of New Beauty Product Development
Sales & MarketingThe Three Principles of New Beauty Product Development

There are three key strategies that will help cosmetic developers get their new products to market sooner.

Nov 15, 2021 · 4 min read

Disrupting the Personal Care Industry Value Chain with Digitalization
Sales & MarketingDisrupting the Personal Care Industry Value Chain with Digitalization

For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.

Nov 12, 2021 · 4 min read

 The Fifteen Percent Pledge Is Advancing Diversity in Retail—One Store At A Time
News The Fifteen Percent Pledge Is Advancing Diversity in Retail—One Store At A Time

About 15% of Americans are Black or mixed-race, yet Black-owned brands aren't proportionally represented in stores. A movement led by a trio of women of color aims to change that.

Nov 10, 2021 · 3 min read

What Is Indie? Also: Six Indie Brands to Watch in 2022
NewsWhat Is Indie? Also: Six Indie Brands to Watch in 2022

“Indie” is short for “independent.” But what makes an indie cosmetic company? Large and small independent Beauty Brands tend to have one thing in common: innovation.

Nov 9, 2021 · 5 min read

Beyond Cosmetic Formulas: How Brand Identity Drives Consumer Choices
Sales & MarketingBeyond Cosmetic Formulas: How Brand Identity Drives Consumer Choices

Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.

Oct 26, 2021 · 5 min read

How Long Does It Take to Create A New Cosmetic Product?
Sales & MarketingHow Long Does It Take to Create A New Cosmetic Product?

The consumer cosmetic and beauty market moves at an incredibly rapid pace. Trends, technologies, and tastes evolve quickly, so Beauty Brands need to go from idea to finished product as quickly as possible. Otherwise, they may miss a golden opportunity.

Oct 12, 2021 · 5 min read

How to Make a Cosmetic Product Brief Part 2: Commercial Parameters and ICP
Sales & MarketingHow to Make a Cosmetic Product Brief Part 2: Commercial Parameters and ICP

You need a very clear section in your Product Brief that deals with market factors, including where you see your product being sold, and who your ideal customer is.

Oct 5, 2021 · 4 min read

Create a Budget for Cosmetic Production Part 3: How to Calculate Your SRP
Sales & MarketingCreate a Budget for Cosmetic Production Part 3: How to Calculate Your SRP

SRP is a number that starts getting crunched at the outset of your cosmetic creation journey. And it has everything to do with what the market is for your product.

Oct 4, 2021 · 3 min read

Why Beauty Brands Need to Get to Market Fast – and How Goldn Will Help
Sales & MarketingWhy Beauty Brands Need to Get to Market Fast – and How Goldn Will Help

For Beauty Brands, reducing the time from ideation – that initial, bright idea – to market is absolutely crucial, due to a number of market pressures. And that’s where Goldn comes in.

Sep 26, 2021 · 3 min read

Introducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands
Goldn Product NewsIntroducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands

Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.

Sep 23, 2021 · 4 min read

Goldn Launches the first Online Cosmetic Product Builder for Beauty Brands
NewsGoldn Launches the first Online Cosmetic Product Builder for Beauty Brands

The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.

Sep 22, 2021 · 3 min read

Digitalization of the Beauty & Cosmetics Industry Part 1: The Digital Consumer
Sales & MarketingDigitalization of the Beauty & Cosmetics Industry Part 1: The Digital Consumer

Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.

Sep 21, 2021 · 5 min read

What cosmetics are selling now, and how have consumer trends changed?
Sales & MarketingWhat cosmetics are selling now, and how have consumer trends changed?

The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.

Sep 7, 2021 · 4 min read

Create a Budget for Your Cosmetic Product - Introduction: Why It’s Important to Create Your Budget
Sales & MarketingCreate a Budget for Your Cosmetic Product - Introduction: Why It’s Important to Create Your Budget

A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.

Sep 6, 2021 · 3 min read

Creating Your Cosmetic Product is a Journey. Be Ready for It.
Sales & MarketingCreating Your Cosmetic Product is a Journey. Be Ready for It.

Taking your project from an idea to finished product is a journey, one that probably won’t be without delays, disappointments, compromises, and forks in the road.

Sep 3, 2021 · min read

What Cosmetic Product Should I Create?
Sales & MarketingWhat Cosmetic Product Should I Create?

Have you already decided what beauty product to make? If you’re not sure yet, don’t worry. There are many different products out there—each one an opportunity to add your individual twist.

Aug 4, 2021 · 7 min read

Where to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options
Sales & MarketingWhere to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options

Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.

Jun 22, 2021 · 4 min read

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