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Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.
May 19, 2022 · 5 min read
Hi Beauty Brands, Goldn and The Indie Mood are looking for 3 unique beauty brands to feature in The Indie Mood & on Goldn. We want to showcase select Indie Beauty Brands in a FREE sponsored article on The Indie Mood and social media platforms, and help brands develop new products faster with personalized training on Goldn’s Cosmetic Product Builder.
May 6, 2022 · 2 min read
Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.
Mar 2, 2022 · 5 min read
Goldn Product Builder Updates - Check out the new features for cosmetic creators! Better layout, auto-save brief, improved secure brief share, and much more...
Jan 26, 2022 · 5 min read
Goldn’s new cosmetic product creation platform now supported by industry leader in specialty ingredients, Evonik Industries AG, for cosmetics and personal care product creation
Dec 13, 2021 · 2 min read
When it comes to sustainable packaging, low- or no plastic is clearly the road forward for many Beauty Brands. But how do brands get there, especially beauty start-ups?
Nov 18, 2021 · 4 min read
Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.
Nov 18, 2021 · 3 min read
There are three key strategies that will help cosmetic developers get their new products to market sooner.
Nov 15, 2021 · 4 min read
For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.
Nov 12, 2021 · 4 min read
About 15% of Americans are Black or mixed-race, yet Black-owned brands aren't proportionally represented in stores. A movement led by a trio of women of color aims to change that.
Nov 10, 2021 · 3 min read
“Indie” is short for “independent.” But what makes an indie cosmetic company? Large and small independent Beauty Brands tend to have one thing in common: innovation.
Nov 9, 2021 · 5 min read
Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.
Oct 26, 2021 · 5 min read
The consumer cosmetic and beauty market moves at an incredibly rapid pace. Trends, technologies, and tastes evolve quickly, so Beauty Brands need to go from idea to finished product as quickly as possible. Otherwise, they may miss a golden opportunity.
Oct 12, 2021 · 5 min read
You need a very clear section in your Product Brief that deals with market factors, including where you see your product being sold, and who your ideal customer is.
Oct 5, 2021 · 4 min read
SRP is a number that starts getting crunched at the outset of your cosmetic creation journey. And it has everything to do with what the market is for your product.
Oct 4, 2021 · 3 min read
For Beauty Brands, reducing the time from ideation – that initial, bright idea – to market is absolutely crucial, due to a number of market pressures. And that’s where Goldn comes in.
Sep 26, 2021 · 3 min read
Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.
Sep 23, 2021 · 4 min read
The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.
Sep 22, 2021 · 3 min read
Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.
Sep 21, 2021 · 5 min read
The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.
Sep 7, 2021 · 4 min read
A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.
Sep 6, 2021 · 3 min read
Taking your project from an idea to finished product is a journey, one that probably won’t be without delays, disappointments, compromises, and forks in the road.
Sep 3, 2021 · min read
Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.
Jun 22, 2021 · 4 min read