Goldn Launches the first Online Cosmetic Product Builder for Beauty Brands
Sep 22, 2021 · 3 min read
Goldn’s AI-powered and cloud-based tool for Beauty Brands and cosmetic suppliers, the Cosmetic Product Builder, is a market-first and is helping to streamline the cosmetic supply chain and slash time-to-market for cosmetic product developers.
It’s the first piece of the company’s roadmap to introduce digital solutions that will help Beauty Brands, Cosmetic Product Developers and formulators, as well as investors, suppliers, designers, and marketing pros connect, collaborate, and create and launch successful cosmetic products together.
What is the Product Builder?
The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool that will help Beauty Brands and Cosmetic Product Developers at all levels work easily and securely to develop formula-based products.
It is a platform where cosmetic creators can go all the way from product ideation to planning and all the way to development to launch products to market.
The Product Builder is a digital ecosystem that provides a single, online workspace for individuals and small teams – one that simplifies product creation and significantly accelerates the timeline for getting to market with a new formula-based cosmetic.
What Can a Beauty Brand Do in the Product Builder?
Just about everything! The Goldn Product Builder provides an online environment in which Beauty Brands, Indie Brands, and those new to cosmetic product development can take their idea and make it into reality.
The Product Builder includes the following features:
- Ideation. This is your creative space – sort of an interactive and shareable gallery, where Cosmetics Creators can save ideas, images, information, and inspiration, and choose to share them with other players on the cosmetic product development supply chain.
- Product Brief. This tool helps Cosmetic Product Developers create their master plan – aka the Cosmetic Product Brief. We provide the templates for creating your product description, commercial parameters, and ICP (ideal customer profile) and share this information with formulators and suppliers.
- Guided Steps. Not sure what the next step is on the road to product launch? The Guided Tasks tool within the Product Builder helps you understand your critical milestones for each stage of product development – and helps you manage your progress in meeting those milestones.
- Collaboration Tools. Build your cosmetic product development dream team with our easy collaboration tool, that lets you invite contributors and manage tasks, all in a secure, single online space
Simple and Delightful. That’s the Goldn Mantra.
Cosmetic product development is a long, complex, and often stressful process. At Goldn, we believe it doesn’t have to be. The Product Builder is designed to simplify and demystify new product development. By gathering under one digital roof the key partners in product development, including Beauty Brands, formulators, suppliers, packaging providers, marketing agencies, regulatory consultants, and more, we’ve simplified the approach – no more needle-in-a-haystack searches for development partners, and no more crossing of fingers in the hopes you’ve assembled the right team.
Another thing you should know about the Goldn Product Builder – it’s delightful to use! Our designers have created an online environment that’s visually appealing, intuitive, inspiring, and most of all, easy to use.
Simple and delightful goes to the heart of the user experience on Goldn, and the Cosmetic Product Builder reflects that. And the best part is it's free to sign up for Beauty Brands and Cosmetic Product Developers!
So come see what all the buzz is about, and discover just how fun and rewarding it can be to bring your new product idea to fruition with Goldn.
Liz is a writer and editor based in central Italy.
Connect with Elizabeth Heath on LinkedIn.
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