Sign inCreate a Product

Sales & Marketing

Beauty Brands & Cosmetic Suppliers will find marketing and sales tips and expert advice on the Goldn Blog.

All Blog Posts
Goldn Product NewsNewsRegulatory & CertificationsSales & MarketingPackagingIngredients
All Blog Posts

Category

What is Agile Beauty Development?
Recommended
Sales & MarketingWhat is Agile Beauty Development?

Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.

Mar 2, 2022 · 5 min read

Disrupting the Personal Care Industry Value Chain with Digitalization
Recommended
Sales & MarketingDisrupting the Personal Care Industry Value Chain with Digitalization

For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.

Nov 12, 2021 · 4 min read

Introducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands
Recommended
Sales & MarketingIntroducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands

Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.

Sep 23, 2021 · 4 min read

How to Validate a Cosmetic Product Idea
Recommended
Sales & MarketingHow to Validate a Cosmetic Product Idea

Most cosmetic product developers take a long time trying to figure out what product they should develop. But they skip over an important step: idea validation. How do you know if your product can be produced?

Aug 10, 2021 · 4 min read

What Cosmetic Product Should I Create?
Recommended
Sales & MarketingWhat Cosmetic Product Should I Create?

Have you already decided what beauty product to make? If you’re not sure yet, don’t worry. There are many different products out there—each one an opportunity to add your individual twist.

Aug 4, 2021 · 7 min read

Where to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options
Recommended
Sales & MarketingWhere to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options

Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.

Jun 22, 2021 · 4 min read

SEO for Cosmetics Creators: A brief introduction
Recommended
Sales & MarketingSEO for Cosmetics Creators: A brief introduction

Search engine optimization is how businesses make sure their customers can find them online. It's a crucial strategy for any company with an Internet presence.

Jun 4, 2021 · 6 min read

How to Make a Cosmetic Product: Private Label Checklist
Recommended
Sales & MarketingHow to Make a Cosmetic Product: Private Label Checklist

Minding these 10 steps for cosmetics creation, you will drive the development process capably—and curb the risks of your project (or even just your confidence) flaming out.

May 28, 2021 · 6 min read

Up-cycled & Sustainable Beauty, The Story of Re:Love Cosmetics
Sales & MarketingUp-cycled & Sustainable Beauty, The Story of Re:Love Cosmetics

Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.

May 19, 2022 · 5 min read

Skin Care in 2022: Back to Basics?
Sales & MarketingSkin Care in 2022: Back to Basics?

We’re expecting a focus on simple, gentle, restorative treatments and routines in the new year. Quality over quantity. Remembering what matters most, and tailoring skin care to those priorities.

Dec 11, 2021 · 3 min read

2022 Beauty Trends : Makeup and Skincare Products Consumers Will Want
Sales & Marketing2022 Beauty Trends : Makeup and Skincare Products Consumers Will Want

Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.

Nov 18, 2021 · 3 min read

The Three Principles of New Beauty Product Development
Sales & MarketingThe Three Principles of New Beauty Product Development

There are three key strategies that will help cosmetic developers get their new products to market sooner.

Nov 15, 2021 · 4 min read

Product

Goldn for Brands

Goldn for Suppliers

Pricing



Support

FAQs


Company

About


Legal Notice

Privacy policy

Cookie consent

Terms & conditions

EN

|


© 2022 all rights reserved Goldn is a registered trademark of Goldn GmbH