Sales & Marketing

Beauty Brands & Cosmetic Suppliers will find marketing and sales tips and expert advice on the Goldn Blog.

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Sales & MarketingDisrupting the Personal Care Industry Value Chain with Digitalization

For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.

Nov 12, 2021 · 4 min read

Sales & MarketingIntroducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands

Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.

Sep 23, 2021 · 4 min read

Sales & MarketingGoldn Launches the first Online Cosmetic Product Builder for Beauty Brands

The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.

Sep 22, 2021 · 3 min read

Sales & MarketingHow to Validate a Cosmetic Product Idea

Most cosmetic product developers take a long time trying to figure out what product they should develop. But they skip over an important step: idea validation. How do you know if your product can be produced?

Aug 10, 2021 · 4 min read

Sales & MarketingWhat Cosmetic Product Should I Create?

Have you already decided what beauty product to make? If you’re not sure yet, don’t worry. There are many different products out there—each one an opportunity to add your individual twist.

Aug 4, 2021 · 7 min read

Sales & MarketingWhere to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options

Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.

Jun 22, 2021 · 4 min read

Sales & MarketingSEO for Cosmetics Creators: A brief introduction

Search engine optimization is how businesses make sure their customers can find them online. It's a crucial strategy for any company with an Internet presence.

Jun 4, 2021 · 6 min read

Sales & MarketingHow to Make a Cosmetic Product: Private Label Checklist

Minding these 10 steps for cosmetics creation, you will drive the development process capably—and curb the risks of your project (or even just your confidence) flaming out.

May 28, 2021 · 6 min read

Sales & MarketingSkin Care in 2022: Back to Basics?

We’re expecting a focus on simple, gentle, restorative treatments and routines in the new year. Quality over quantity. Remembering what matters most, and tailoring skin care to those priorities.

Dec 11, 2021 · 3 min read

Sales & Marketing2022 Beauty Trends : Makeup and Skincare Products Consumers Will Want

Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.

Nov 18, 2021 · 3 min read

Sales & MarketingThe Three Principles of New Beauty Product Development

There are three key strategies that will help cosmetic developers get their new products to market sooner.

Nov 15, 2021 · 4 min read

Sales & MarketingWhat to Know about Small Batches and Low MOQs

Understanding MOQs and how they impact product development can be the key to a powerful cosmetic development strategy.

Nov 8, 2021 · 4 min read

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