Sales & Marketing

Beauty Brands & Cosmetic Suppliers will find marketing and sales tips and expert advice on the Goldn Blog.

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Sales & Marketing

Introducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands

Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.

Sep 23, 2021 · 4 min read

Sales & Marketing

Goldn Launches the first Online Cosmetic Product Builder for Beauty Brands

The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.

Sep 22, 2021 · 3 min read

Sales & Marketing

How to Validate a Cosmetic Product Idea

Most cosmetic product developers take a long time trying to figure out what product they should develop. But they skip over an important step: idea validation. How do you know if your product can be produced?

Aug 10, 2021 · 4 min read

Sales & Marketing

What Cosmetic Product Should I Create?

Have you already decided what beauty product to make? If you’re not sure yet, don’t worry. There are many different products out there—each one an opportunity to add your individual twist.

Aug 4, 2021 · 7 min read

Sales & Marketing

Where to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options

Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.

Jun 22, 2021 · 4 min read

Sales & Marketing

SEO for Cosmetics Creators: A brief introduction

Search engine optimization is how businesses make sure their customers can find them online. It's a crucial strategy for any company with an Internet presence.

Jun 4, 2021 · 6 min read

Sales & Marketing

How to Make a Cosmetic Product: Private Label Checklist

Minding these 10 steps for cosmetics creation, you will drive the development process capably—and curb the risks of your project (or even just your confidence) flaming out.

May 28, 2021 · 6 min read

Sales & Marketing

Digitalization of the Beauty & Cosmetics Industry Part 1: The Digital Consumer

Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.

Sep 21, 2021 · 5 min read

Sales & Marketing

Create a Budget for Your Cosmetic Product Part 2: Recurring Costs vs. Start-up Costs

Defining start-up costs vs. recurring costs enables you to plan a long-range budget that will allow you to scale-up, or fulfill bigger orders and expand to larger and multiple markets.

Sep 13, 2021 · 4 min read

Sales & Marketing

Create a Budget for Your Cosmetic Product Part 1: How to Calculate Your COS

COS – or cost of sale – has everything to do with whether you create a financially viable product and whether you earn a profit.

Sep 10, 2021 · min read

Sales & Marketing

What cosmetics are selling now, and how have consumer trends changed?

The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.

Sep 7, 2021 · 4 min read

Sales & Marketing

Create a Budget for Your Cosmetic Product - Introduction: Why It’s Important to Create Your Budget

A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.

Sep 6, 2021 · 3 min read

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