Sales & Marketing
Beauty Brands & Cosmetic Suppliers will find marketing and sales tips and expert advice on the Goldn Blog.
Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.
Mar 2, 2022 · 5 min read
For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.
Nov 12, 2021 · 4 min read
Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.
Jun 22, 2021 · 4 min read
Minding these 10 steps for cosmetics creation, you will drive the development process capably—and curb the risks of your project (or even just your confidence) flaming out.
May 28, 2021 · 6 min read
Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.
May 19, 2022 · 5 min read
Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.
Nov 18, 2021 · 3 min read
There are three key strategies that will help cosmetic developers get their new products to market sooner.
Nov 15, 2021 · 4 min read