Sales & Marketing
Beauty Brands & Cosmetic Suppliers will find marketing and sales tips and expert advice on the Goldn Blog.
Category
It’s no secret that technology is revolutionizing the way the cosmetic and personal care industry operates, from product development to distribution. Here are a few key ways in which digital innovation is disrupting the cosmetic supply chain and product innovation
Jan 20, 2023 · 4 min read
Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.
Mar 2, 2022 · 5 min read
For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.
Nov 12, 2021 · 4 min read
Most cosmetic product developers take a long time trying to figure out what product they should develop. But they skip over an important step: idea validation. How do you know if your product can be produced?
Aug 10, 2021 · 4 min read
Have you already decided what beauty product to make? If you’re not sure yet, don’t worry. There are many different products out there—each one an opportunity to add your individual twist.
Aug 4, 2021 · 7 min read
Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.
Jun 22, 2021 · 4 min read
Search engine optimization is how businesses make sure their customers can find them online. It's a crucial strategy for any company with an Internet presence.
Jun 4, 2021 · 6 min read
Minding these 10 steps for cosmetics creation, you will drive the development process capably—and curb the risks of your project (or even just your confidence) flaming out.
May 28, 2021 · 6 min read
Turn your cosmetic product idea into a brief a manufacturer can quote on: six steps, two worked examples and the wording mistakes that cost you weeks.
Nov 5, 2026 · 6 min read
A vague idea gets vague quotes. What a contract manufacturer needs from your product brief before quoting, and why structure matters more than length.
Nov 1, 2026 · 5 min read
Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.
May 19, 2022 · 5 min read
We’re expecting a focus on simple, gentle, restorative treatments and routines in the new year. Quality over quantity. Remembering what matters most, and tailoring skin care to those priorities.
Dec 11, 2021 · 3 min read