code blockSAN FRANCISCO, Calif., March 29, 2022 – Goldn GmbH, an angel-backed San Francisco-German technology company and developer of an industry-first online, easy-to-use cosmetic product development ecosystem, today announced a creative partnership with The Indie Mood, an online platform and directory for beauty brands and consumers, offering product reviews, industry news, and e-commerce sales to the rising number of independent beauty brand founders and consumers in the United States.

In September 2021, Goldn launched its web-based Cosmetic Product Builder to guide cosmetic product creators through the different phases of development, streamlining the building process from ideation to collaboration with cosmetic suppliers from across the value chain. The collaboration between the two companies will involve in-depth editorial coverage of select beauty brands on The Indie Mood to share expert advice on cosmetic development to a growing category of digital-native beauty founders and product creators, as well as support in digital NPD from Goldn.

“We’re delighted to work with The Indie Mood and support beauty brand owners as they innovate and scale their businesses,” said Arianna Andrews, CCO of Goldn. “The Indie Mood is a champion for diversity and transparency in the beauty space and has been a long-time advocate for social and environmental sustainability. At Goldn, we share these values and help beauty brands of all sizes and backgrounds get products to market faster, so we’re excited to work with a company that is opening doors to industry innovators.”

“We are so excited to be partnering with Goldn,” said Giulia Corno, co-founder of The Indie Mood. “We want brands of all kinds to have the opportunity to imagine, create, and produce their perfect products, and Goldn provides them just the kind of platform needed for product development. We look forward to our partnership and hope to help create a bridge between indie brands and the industry resources that they can tap into via Goldn."

Learn more about Goldn Product Builder at goldn.com.

About Goldn GmbH Goldn is a breakthrough digital ecosystem where cosmetic creators & suppliers from across the value chain can create new beauty products simply & delightfully—and get products to market faster. Goldn offers beauty brands from all backgrounds and levels of experience a new way to develop and validate new product concepts and work with teams and suppliers. For more information, visit goldn.com.

About The Indie Mood Founded in 2017, The Indie Mood is a discovery platform for indie beauty fans. We firmly believe that your dollar counts and where you spend it matters. We share our passion for small beauty businesses with news, reviews, brand profiles, founder interviews, and roundups about our favorite indie makeup, skincare, bath and body, fragrance, lifestyle products, and more! When you support a small business, you support a dream, a community, a family, and the greater good. For more information, visit theindiemood.com.

MEDIA CONTACT Arianna Andrews, CCO

arianna.andrews@goldn.com