Search results for
Sales & Marketing
Hi Beauty Brands, Goldn and The Indie Mood are looking for 3 unique beauty brands to feature in The Indie Mood & on Goldn. We want to showcase select Indie Beauty Brands in a FREE sponsored article on The Indie Mood and social media platforms, and help brands develop new products faster with personalized training on Goldn’s Cosmetic Product Builder.
May 6, 2022 · 2 min read
Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.
Mar 2, 2022 · 5 min read
Imagine having a standardized, digitized ecosystem for creating one or more beauty products. Here are just a few ways it can work...
Jan 17, 2022 · 3 min read
Goldn’s new cosmetic product creation platform now supported by industry leader in specialty ingredients, Evonik Industries AG, for cosmetics and personal care product creation
Dec 13, 2021 · 2 min read
There are three key strategies that will help cosmetic developers get their new products to market sooner.
Nov 15, 2021 · 4 min read
For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.
Nov 12, 2021 · 4 min read
“Indie” is short for “independent.” But what makes an indie cosmetic company? Large and small independent Beauty Brands tend to have one thing in common: innovation.
Nov 9, 2021 · 5 min read
Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.
Oct 26, 2021 · 5 min read
Before Beauty Brands can earn a green seal of approval from one of several leading retailers, they have to comply with its standards.
Oct 20, 2021 · 4 min read
The consumer cosmetic and beauty market moves at an incredibly rapid pace. Trends, technologies, and tastes evolve quickly, so Beauty Brands need to go from idea to finished product as quickly as possible. Otherwise, they may miss a golden opportunity.
Oct 12, 2021 · 5 min read
You need a very clear section in your Product Brief that deals with market factors, including where you see your product being sold, and who your ideal customer is.
Oct 5, 2021 · 4 min read
SRP is a number that starts getting crunched at the outset of your cosmetic creation journey. And it has everything to do with what the market is for your product.
Oct 4, 2021 · 3 min read
Your Cosmetic Product Brief is the document, or a few documents, that lay out the information for each of the parts of your product development strategy.
Sep 28, 2021 · 4 min read
For Beauty Brands, reducing the time from ideation – that initial, bright idea – to market is absolutely crucial, due to a number of market pressures. And that’s where Goldn comes in.
Sep 26, 2021 · 3 min read
Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.
Sep 23, 2021 · 4 min read
The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.
Sep 22, 2021 · 3 min read
Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.
Sep 21, 2021 · 5 min read
Defining start-up costs vs. recurring costs enables you to plan a long-range budget that will allow you to scale-up, or fulfill bigger orders and expand to larger and multiple markets.
Sep 13, 2021 · 4 min read
COS – or cost of sale – has everything to do with whether you create a financially viable product and whether you earn a profit.
Sep 10, 2021 · min read
The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.
Sep 7, 2021 · 4 min read
A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.
Sep 6, 2021 · 3 min read
Taking your project from an idea to finished product is a journey, one that probably won’t be without delays, disappointments, compromises, and forks in the road.
Sep 3, 2021 · min read
A brief summary of documents that should be provided to a regulatory consultant before placing a cosmetic product on the market.
Aug 11, 2021 · 3 min read
The Environmental Working Group, a US advocacy group that promotes environmental health and safety, runs a certification program called EWG Verified™. Its stated intention: to notify consumers about what’s in the products they buy, so that they can make healthier consumer decisions.
Aug 11, 2021 · 4 min read
The FDA says cosmetics sold in America must be safe for consumers to use as expected or as labeled, but it’s largely up to the Cosmetics Creator to make sure of that. Here's what you need to know.
Jul 26, 2021 · 4 min read
The top 10 cosmetics manufacturers in America are all established multinational corporations with massive budgets, reputations, and distribution. But they may not have the agility and freedom to experiment enjoyed by a company just starting out—one like yours.
Jul 21, 2021 · 3 min read
If you’re working full-time, can you realistically found a beauty brand? – creating and launching your beauty product – that requires your time and attention?
Jul 12, 2021 · 5 min read
Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.
Jun 22, 2021 · 4 min read