Sales & Marketing

In this article, we look at how the sense of smell is linked to consumer loyalty and what steps you need to take to select the right scent for your product.

Oct 11, 2022 · 4 min read

Hi Beauty Brands, Goldn and The Indie Mood are looking for 3 unique beauty brands to feature in The Indie Mood & on Goldn. We want to showcase select Indie Beauty Brands in a FREE sponsored article on The Indie Mood and social media platforms, and help brands develop new products faster with personalized training on Goldn’s Cosmetic Product Builder.

May 6, 2022 · 2 min read

Goldn is excited to announce a creative partnership with The Indie Mood, a beauty product review platform and directory trusted by independent cosmetic brands across the US.

Mar 29, 2022 · 2 min read

Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.

Mar 2, 2022 · 5 min read

To keep you up to date with the latest Goldn updates, we compiled a list of the latest Product Builder updates so you can create more beauty products faster!

Feb 18, 2022 · 5 min read

Imagine having a standardized, digitized ecosystem for creating one or more beauty products. Here are just a few ways it can work...

Jan 17, 2022 · 3 min read

Goldn’s new cosmetic product creation platform now supported by industry leader in specialty ingredients, Evonik Industries AG, for cosmetics and personal care product creation

Dec 13, 2021 · 2 min read

There are three key strategies that will help cosmetic developers get their new products to market sooner.

Nov 15, 2021 · 4 min read

For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.

Nov 12, 2021 · 4 min read

“Indie” is short for “independent.” But what makes an indie cosmetic company? Large and small independent Beauty Brands tend to have one thing in common: innovation.

Nov 9, 2021 · 5 min read

Understanding MOQs and how they impact product development can be the key to a powerful cosmetic development strategy.

Nov 8, 2021 · 4 min read

Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.

Oct 26, 2021 · 5 min read

Before Beauty Brands can earn a green seal of approval from one of several leading retailers, they have to comply with its standards.

Oct 20, 2021 · 4 min read

The consumer cosmetic and beauty market moves at an incredibly rapid pace. Trends, technologies, and tastes evolve quickly, so Beauty Brands need to go from idea to finished product as quickly as possible. Otherwise, they may miss a golden opportunity.

Oct 12, 2021 · 5 min read

You need a very clear section in your Product Brief that deals with market factors, including where you see your product being sold, and who your ideal customer is.

Oct 5, 2021 · 4 min read

SRP is a number that starts getting crunched at the outset of your cosmetic creation journey. And it has everything to do with what the market is for your product.

Oct 4, 2021 · 3 min read

Your Cosmetic Product Brief is the document, or a few documents, that lay out the information for each of the parts of your product development strategy.

Sep 28, 2021 · 4 min read

For Beauty Brands, reducing the time from ideation – that initial, bright idea – to market is absolutely crucial, due to a number of market pressures. And that’s where Goldn comes in.

Sep 26, 2021 · 3 min read

Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.

Sep 23, 2021 · 4 min read

The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.

Sep 22, 2021 · 3 min read

Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.

Sep 21, 2021 · 5 min read

Defining start-up costs vs. recurring costs enables you to plan a long-range budget that will allow you to scale-up, or fulfill bigger orders and expand to larger and multiple markets.

Sep 13, 2021 · 4 min read

COS – or cost of sale – has everything to do with whether you create a financially viable product and whether you earn a profit.

Sep 10, 2021 · min read

The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.

Sep 7, 2021 · 4 min read

A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.

Sep 6, 2021 · 3 min read

Taking your project from an idea to finished product is a journey, one that probably won’t be without delays, disappointments, compromises, and forks in the road.

Sep 3, 2021 · min read

A brief summary of documents that should be provided to a regulatory consultant before placing a cosmetic product on the market.

Aug 11, 2021 · 3 min read

The Environmental Working Group, a US advocacy group that promotes environmental health and safety, runs a certification program called EWG Verified™. Its stated intention: to notify consumers about what’s in the products they buy, so that they can make healthier consumer decisions.

Aug 11, 2021 · 4 min read

Most cosmetic product developers take a long time trying to figure out what product they should develop. But they skip over an important step: idea validation. How do you know if your product can be produced?

Aug 10, 2021 · 4 min read

The FDA says cosmetics sold in America must be safe for consumers to use as expected or as labeled, but it’s largely up to the Cosmetics Creator to make sure of that. Here's what you need to know.

Jul 26, 2021 · 4 min read

The top 10 cosmetics manufacturers in America are all established multinational corporations with massive budgets, reputations, and distribution. But they may not have the agility and freedom to experiment enjoyed by a company just starting out—one like yours.

Jul 21, 2021 · 3 min read

How should you price your cosmetic product? The answer begins well before you’re ready to make your first sale – in the sourcing and production phases of product development.

Jul 12, 2021 · 4 min read

If you’re working full-time, can you realistically found a beauty brand? – creating and launching your beauty product – that requires your time and attention?

Jul 12, 2021 · 5 min read

Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.

Jun 22, 2021 · 4 min read