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Up-cycled & Sustainable Beauty, The Story of Re:Love Cosmetics
Sales & MarketingUp-cycled & Sustainable Beauty, The Story of Re:Love Cosmetics

Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.

May 19, 2022 · 5 min read

Goldn and Good Face Project Announce Partnership
NewsGoldn and Good Face Project Announce Partnership

Goldn partners with major player in formulation intelligence to better serve growing number of beauty brands & cosmetic product developers

May 18, 2022 · 2 min read

Goldn Contest Alert: Win a Press Package with The Indie Mood!
NewsGoldn Contest Alert: Win a Press Package with The Indie Mood!

Hi Beauty Brands, Goldn and The Indie Mood are looking for 3 unique beauty brands to feature in The Indie Mood & on Goldn. We want to showcase select Indie Beauty Brands in a FREE sponsored article on The Indie Mood and social media platforms, and help brands develop new products faster with personalized training on Goldn’s Cosmetic Product Builder.

May 6, 2022 · 2 min read

Goldn and The Indie Mood Announce Partnership
NewsGoldn and The Indie Mood Announce Partnership

Goldn is excited to announce a creative partnership with The Indie Mood, a beauty product review platform and directory trusted by independent cosmetic brands across the US.

Mar 29, 2022 · 2 min read

What is Agile Beauty Development?
Sales & MarketingWhat is Agile Beauty Development?

Cosmetic New Product Development (NPD) is a very complex and technical process. It's not uncommon that brands spend 12-24 months preparing a new product for launch. But the rise in consumer tech and fast-paced beauty means brands need strategies to be "smarter", faster & more agile during product development—to stay competitive and get products to market fast.

Mar 2, 2022 · 5 min read

New Features for Cosmetic Creators
Goldn Product NewsNew Features for Cosmetic Creators

To keep you up to date with the latest Goldn updates, we compiled a list of the latest Product Builder updates so you can create more beauty products faster!

Feb 18, 2022 · 5 min read

Exciting New Features for Cosmetic Creators on Goldn
Goldn Product NewsExciting New Features for Cosmetic Creators on Goldn

Goldn Product Builder Updates - Check out the new features for cosmetic creators! Better layout, auto-save brief, improved secure brief share, and much more...

Jan 26, 2022 · 5 min read

What’s Missing from the Beauty Product Development Process? Cohesive, Easy-to-Use Digitalization
Goldn Product NewsWhat’s Missing from the Beauty Product Development Process? Cohesive, Easy-to-Use Digitalization

Imagine having a standardized, digitized ecosystem for creating one or more beauty products. Here are just a few ways it can work...

Jan 17, 2022 · 3 min read

Goldn and Evonik Announce Strategic Partnership in Cosmetics Industry
NewsGoldn and Evonik Announce Strategic Partnership in Cosmetics Industry

Goldn’s new cosmetic product creation platform now supported by industry leader in specialty ingredients, Evonik Industries AG, for cosmetics and personal care product creation

Dec 13, 2021 · 2 min read

Skin Care in 2022: Back to Basics?
Sales & MarketingSkin Care in 2022: Back to Basics?

We’re expecting a focus on simple, gentle, restorative treatments and routines in the new year. Quality over quantity. Remembering what matters most, and tailoring skin care to those priorities.

Dec 11, 2021 · 3 min read

Certification Roundup: All About the Cosmos Standard
Regulatory & CertificationsCertification Roundup: All About the Cosmos Standard

The Cosmos standard is a certification to show customers that a cosmetic product is made with certified organic or natural ingredients.

Nov 22, 2021 · 3 min read

Ingredient Highlight: Enzymes
IngredientsIngredient Highlight: Enzymes

Enzymes are everywhere. Cosmetic Creators have learned how they can help hide signs of aging and reverse skin damage.

Nov 19, 2021 · 3 min read

2022 Beauty Trends : Makeup and Skincare Products Consumers Will Want
Sales & Marketing2022 Beauty Trends : Makeup and Skincare Products Consumers Will Want

Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.

Nov 18, 2021 · 3 min read

The Three Principles of New Beauty Product Development
Sales & MarketingThe Three Principles of New Beauty Product Development

There are three key strategies that will help cosmetic developers get their new products to market sooner.

Nov 15, 2021 · 4 min read

Disrupting the Personal Care Industry Value Chain with Digitalization
Sales & MarketingDisrupting the Personal Care Industry Value Chain with Digitalization

For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.

Nov 12, 2021 · 4 min read

 The Fifteen Percent Pledge Is Advancing Diversity in Retail—One Store At A Time
News The Fifteen Percent Pledge Is Advancing Diversity in Retail—One Store At A Time

About 15% of Americans are Black or mixed-race, yet Black-owned brands aren't proportionally represented in stores. A movement led by a trio of women of color aims to change that.

Nov 10, 2021 · 3 min read

What Is Indie? Also: Six Indie Brands to Watch in 2022
NewsWhat Is Indie? Also: Six Indie Brands to Watch in 2022

“Indie” is short for “independent.” But what makes an indie cosmetic company? Large and small independent Beauty Brands tend to have one thing in common: innovation.

Nov 9, 2021 · 5 min read

 Ingredient Highlight: Ceramides
Ingredients Ingredient Highlight: Ceramides

Ceramides are a key part of the outer skin layer, which keeps moisture in and other substances out. In other words, ceramides help keep our skin waterproof. But skin loses ceramides over time, resulting in dry skin. So some skincare brands add ceramides to their formulas, to help replenish the body’s supply.

Nov 2, 2021 · 3 min read

Beyond Cosmetic Formulas: How Brand Identity Drives Consumer Choices
Sales & MarketingBeyond Cosmetic Formulas: How Brand Identity Drives Consumer Choices

Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.

Oct 26, 2021 · 5 min read

Ingredient Highlight: Kojic Acid
IngredientsIngredient Highlight: Kojic Acid

Kojic acid is useful in reducing dark spots on the skin. As an ingredient in soaps, creams, serums, cleansers, and powders, it is used to decrease discoloration from scars, sun damage, and other causes.

Oct 21, 2021 · 3 min read

How Long Does It Take to Create A New Cosmetic Product?
Sales & MarketingHow Long Does It Take to Create A New Cosmetic Product?

The consumer cosmetic and beauty market moves at an incredibly rapid pace. Trends, technologies, and tastes evolve quickly, so Beauty Brands need to go from idea to finished product as quickly as possible. Otherwise, they may miss a golden opportunity.

Oct 12, 2021 · 5 min read

Ingredient Highlight: Mandelic Acid
IngredientsIngredient Highlight: Mandelic Acid

In recent years, mandelic acid has found a use in skin care as an anti-aging ingredient. It may reduce wrinkles, even skin tone, improve acne, and firm up skin’s appearance via gentle exfoliation.

Oct 5, 2021 · 2 min read

Why Beauty Brands Need to Get to Market Fast – and How Goldn Will Help
Sales & MarketingWhy Beauty Brands Need to Get to Market Fast – and How Goldn Will Help

For Beauty Brands, reducing the time from ideation – that initial, bright idea – to market is absolutely crucial, due to a number of market pressures. And that’s where Goldn comes in.

Sep 26, 2021 · 3 min read

Introducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands
Sales & MarketingIntroducing Goldn: A Soon-to-be One-Stop-Shop for Beauty Brands

Goldn is a new digital platform aimed at radically simplifying cosmetic product development for Beauty Brands & Cosmetic Product Developers. Head of Sales & Marketing Arianna Andrews offers an introduction to Goldn.

Sep 23, 2021 · 4 min read

Goldn Launches the first Online Cosmetic Product Builder for Beauty Brands
NewsGoldn Launches the first Online Cosmetic Product Builder for Beauty Brands

The Product Builder is the cosmetic industry’s first online, easy-to-use cosmetic product development tool.

Sep 22, 2021 · 3 min read

Digitalization of the Beauty & Cosmetics Industry Part 1: The Digital Consumer
Sales & MarketingDigitalization of the Beauty & Cosmetics Industry Part 1: The Digital Consumer

Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.

Sep 21, 2021 · 5 min read

Create a Budget for Your Cosmetic Product Part 2: Recurring Costs vs. Start-up Costs
Sales & MarketingCreate a Budget for Your Cosmetic Product Part 2: Recurring Costs vs. Start-up Costs

Defining start-up costs vs. recurring costs enables you to plan a long-range budget that will allow you to scale-up, or fulfill bigger orders and expand to larger and multiple markets.

Sep 13, 2021 · 4 min read

Create a Budget for Your Cosmetic Product Part 1: How to Calculate Your COS
Sales & MarketingCreate a Budget for Your Cosmetic Product Part 1: How to Calculate Your COS

COS – or cost of sale – has everything to do with whether you create a financially viable product and whether you earn a profit.

Sep 10, 2021 · min read

What cosmetics are selling now, and how have consumer trends changed?
Sales & MarketingWhat cosmetics are selling now, and how have consumer trends changed?

The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.

Sep 7, 2021 · 4 min read

Create a Budget for Your Cosmetic Product - Introduction: Why It’s Important to Create Your Budget
Sales & MarketingCreate a Budget for Your Cosmetic Product - Introduction: Why It’s Important to Create Your Budget

A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.

Sep 6, 2021 · 3 min read

Creating Your Cosmetic Product is a Journey. Be Ready for It.
Sales & MarketingCreating Your Cosmetic Product is a Journey. Be Ready for It.

Taking your project from an idea to finished product is a journey, one that probably won’t be without delays, disappointments, compromises, and forks in the road.

Sep 3, 2021 · min read

 A Brief Overview of Cosmetics Regulations in the United States (and Canada and Europe)
Regulatory & Certifications A Brief Overview of Cosmetics Regulations in the United States (and Canada and Europe)

A brief overview of cosmetics regulations in the United States, Canada, and Europe.

Aug 11, 2021 · 3 min read

Cosmetic Regulatory Compliance Before Sale in the US
Regulatory & CertificationsCosmetic Regulatory Compliance Before Sale in the US

A brief summary of documents that should be provided to a regulatory consultant before placing a cosmetic product on the market.

Aug 11, 2021 · 3 min read

How to Validate a Cosmetic Product Idea
Sales & MarketingHow to Validate a Cosmetic Product Idea

Most cosmetic product developers take a long time trying to figure out what product they should develop. But they skip over an important step: idea validation. How do you know if your product can be produced?

Aug 10, 2021 · 4 min read

What Cosmetic Product Should I Create?
Sales & MarketingWhat Cosmetic Product Should I Create?

Have you already decided what beauty product to make? If you’re not sure yet, don’t worry. There are many different products out there—each one an opportunity to add your individual twist.

Aug 4, 2021 · 7 min read

SPF In Cosmetics: What Cosmetic Product Developers Need To Know When Making a Sunscreen
Regulatory & CertificationsSPF In Cosmetics: What Cosmetic Product Developers Need To Know When Making a Sunscreen

The FDA says: "Any sunscreen sold in the United States is regulated as a drug because it makes a drug claim—to help prevent sunburn or to decrease the risks of skin cancer and early skin aging caused by the sun.” Here are some basics to know when creating a sunscreen product.

Aug 3, 2021 · 12 min read

Natural vs. Synthetic Cosmetics Ingredients: What are they, and what’s the difference?
IngredientsNatural vs. Synthetic Cosmetics Ingredients: What are they, and what’s the difference?

An increasingly large number of beauty consumers choosing natural over synthetic in cosmetic ingredients. But what do those terms really mean, and is one always superior to the other?

Jul 12, 2021 · 4 min read

Can I Create a Beauty Brand When I Work Full-Time?
Sales & MarketingCan I Create a Beauty Brand When I Work Full-Time?

If you’re working full-time, can you realistically found a beauty brand? – creating and launching your beauty product – that requires your time and attention?

Jul 12, 2021 · 5 min read

California’s AB 2762: How This Law Affects Cosmetics Manufacturers
Regulatory & CertificationsCalifornia’s AB 2762: How This Law Affects Cosmetics Manufacturers

In the first half of 2021, a California law has been making waves among Cosmetics Creators. This may affect your business.

Jul 5, 2021 · 5 min read

Ingredient Highlight: Niacinamide
IngredientsIngredient Highlight: Niacinamide

Around the globe, interest in the personal-care ingredient niacinamide grew steadily throughout 2020. It has many applications that are valued by people wishing to enhance their beauty and well-being.

Jun 30, 2021 · 3 min read

Where to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options
Sales & MarketingWhere to Sell Your Beauty Brand in 2021: Online Cosmetics Sales Options

Should you sell on your own website, via an established retailer, on a large marketplace, or a combination? We discuss pros and cons.

Jun 22, 2021 · 4 min read

Prohibited ingredients in cosmetic manufacturing: What you need to know
IngredientsProhibited ingredients in cosmetic manufacturing: What you need to know

Creators have great freedom in choosing ingredients and raw materials for their cosmetic products. There are a few ingredients that are not allowed, however, and production must meet high safety standards and other requirements.

Jun 15, 2021 · 4 min read

Good manufacturing practices: What cosmetics brand owners should know
Regulatory & CertificationsGood manufacturing practices: What cosmetics brand owners should know

A personal-care product company that meets the Food and Drug Administration's safety and labeling criteria is considered to follow good manufacturing practices, or GMPs. This article discusses good manufacturing practices and how the FDA verifies that they’re being followed.

May 28, 2021 · 5 min read

How to Make a Cosmetic Product: Private Label Checklist
Sales & MarketingHow to Make a Cosmetic Product: Private Label Checklist

Minding these 10 steps for cosmetics creation, you will drive the development process capably—and curb the risks of your project (or even just your confidence) flaming out.

May 28, 2021 · 6 min read

Make a lip balm: Get started in DIY personal care!
NewsMake a lip balm: Get started in DIY personal care!

Ready for some soft lips? Want to get a feel for how straightforward, and how fun, product creation can be? Let’s make a lip balm with this fun home project to get you started, hands-on.

May 27, 2021 · 5 min read

Everything Gets Made Twice: the Secret to Cosmetic Product Creation
Sales & MarketingEverything Gets Made Twice: the Secret to Cosmetic Product Creation

For many Cosmetic Creators, the path to creating a product is largely unknown, often winding, and sometimes too challenging to complete. Read on for a Product Development secret to success!

May 2, 2021 · 7 min read

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