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Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.
May 19, 2022 · 5 min read
Hi Beauty Brands, Goldn and The Indie Mood are looking for 3 unique beauty brands to feature in The Indie Mood & on Goldn. We want to showcase select Indie Beauty Brands in a FREE sponsored article on The Indie Mood and social media platforms, and help brands develop new products faster with personalized training on Goldn’s Cosmetic Product Builder.
May 6, 2022 · 2 min read
When it comes to sustainable packaging, low- or no plastic is clearly the road forward for many Beauty Brands. But how do brands get there, especially beauty start-ups?
Nov 18, 2021 · 4 min read
Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.
Nov 18, 2021 · 3 min read
The circular economy is a growing concept in a cosmetics industry that’s increasingly looking for greener, more sustainable solutions.
Nov 10, 2021 · 4 min read
Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.
Oct 26, 2021 · 5 min read
Before Beauty Brands can earn a green seal of approval from one of several leading retailers, they have to comply with its standards.
Oct 20, 2021 · 4 min read