Clean Beauty

In this article, we look at how the sense of smell is linked to consumer loyalty and what steps you need to take to select the right scent for your product.

Oct 11, 2022 · 4 min read

Sharp, passionate and effortlessly elegant, Elunra Ashimova shares the founding story of Re:love Cosmetics, the challenges as a ‘challenger brand’ in product development and her unwavering appetite for a seismic—and sustainable—shift in the industry.

May 19, 2022 · 5 min read

Hi Beauty Brands, Goldn and The Indie Mood are looking for 3 unique beauty brands to feature in The Indie Mood & on Goldn. We want to showcase select Indie Beauty Brands in a FREE sponsored article on The Indie Mood and social media platforms, and help brands develop new products faster with personalized training on Goldn’s Cosmetic Product Builder.

May 6, 2022 · 2 min read

Goldn is excited to announce a creative partnership with The Indie Mood, a beauty product review platform and directory trusted by independent cosmetic brands across the US.

Mar 29, 2022 · 2 min read

When it comes to sustainable packaging, low- or no plastic is clearly the road forward for many Beauty Brands. But how do brands get there, especially beauty start-ups?

Nov 18, 2021 · 4 min read

Cosmetics trends come and go, but here are some developments in the personal care market that we think are going to stick around for a while.

Nov 18, 2021 · 3 min read

The circular economy is a growing concept in a cosmetics industry that’s increasingly looking for greener, more sustainable solutions.

Nov 10, 2021 · 4 min read

Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.

Oct 26, 2021 · 5 min read

Before Beauty Brands can earn a green seal of approval from one of several leading retailers, they have to comply with its standards.

Oct 20, 2021 · 4 min read