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Sales & Marketing Digitalization of the Beauty & Cosmetics Industry Part 1: The Digital Consumer

Beauty consumers are tech-savvy shoppers who are at ease with online shopping. And that trend is not going to change direction.

Sep 21, 2021 · 5 min read

Sales & Marketing Create a Budget for Your Cosmetic Product Part 2: Recurring Costs vs. Start-up Costs

Defining start-up costs vs. recurring costs enables you to plan a long-range budget that will allow you to scale-up, or fulfill bigger orders and expand to larger and multiple markets.

Sep 13, 2021 · 4 min read

Sales & Marketing Create a Budget for Your Cosmetic Product Part 1: How to Calculate Your COS

COS – or cost of sale – has everything to do with whether you create a financially viable product and whether you earn a profit.

Sep 10, 2021 · min read

Sales & Marketing What cosmetics are selling now, and how have consumer trends changed?

The pandemic changed more than just how we shop. It changed what we shop for, and how we prioritize our cosmetics buying decisions.

Sep 7, 2021 · 4 min read

Sales & Marketing Create a Budget for Your Cosmetic Product - Introduction: Why It’s Important to Create Your Budget

A comprehensive cosmetic product development budget – the one you make way before you ever slap a label on a bottle – is essential if you want to succeed as a beauty founder.

Sep 6, 2021 · 3 min read

Sales & Marketing Creating Your Cosmetic Product is a Journey. Be Ready for It.

Taking your project from an idea to finished product is a journey, one that probably won’t be without delays, disappointments, compromises, and forks in the road.

Sep 3, 2021 · min read

Regulatory & Certifications A Brief Overview of Cosmetics Regulations in the United States (and Canada and Europe)

A brief overview of cosmetics regulations in the United States, Canada, and Europe.

Aug 11, 2021 · 3 min read

Regulatory & Certifications Cosmetic Regulatory Compliance Before Sale in the US

A brief summary of documents that should be provided to a regulatory consultant before placing a cosmetic product on the market.

Aug 11, 2021 · 3 min read

Regulatory & Certifications Certification Roundup: EWG Verified™

The Environmental Working Group, a US advocacy group that promotes environmental health and safety, runs a certification program called EWG Verified™. Its stated intention: to notify consumers about what’s in the products they buy, so that they can make healthier consumer decisions.

Aug 11, 2021 · 4 min read