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For cosmetic companies and Beauty Brands, the rise of the digital consumer demands that they bring their products to market sooner.
Nov 12, 2021 · 4 min read
About 15% of Americans are Black or mixed-race, yet Black-owned brands aren't proportionally represented in stores. A movement led by a trio of women of color aims to change that.
Nov 10, 2021 · 3 min read
The circular economy is a growing concept in a cosmetics industry that’s increasingly looking for greener, more sustainable solutions.
Nov 10, 2021 · 4 min read
“Indie” is short for “independent.” But what makes an indie cosmetic company? Large and small independent Beauty Brands tend to have one thing in common: innovation.
Nov 9, 2021 · 5 min read
Ceramides are a key part of the outer skin layer, which keeps moisture in and other substances out. In other words, ceramides help keep our skin waterproof. But skin loses ceramides over time, resulting in dry skin. So some skincare brands add ceramides to their formulas, to help replenish the body’s supply.
Nov 2, 2021 · 3 min read
Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.
Oct 26, 2021 · 5 min read
Before Beauty Brands can earn a green seal of approval from one of several leading retailers, they have to comply with its standards.
Oct 20, 2021 · 4 min read