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Sales & Marketing Beyond Cosmetic Formulas: How Brand Identity Drives Consumer Choices

Today’s cosmetics consumers are buying more than just a new shade or serum — they’re buying from brands they believe in.

Oct 26, 2021 · 5 min read

Ingredients Ingredient Highlight: Kojic Acid

Kojic acid is useful in reducing dark spots on the skin. As an ingredient in soaps, creams, serums, cleansers, and powders, it is used to decrease discoloration from scars, sun damage, and other causes.

Oct 21, 2021 · 3 min read

Regulatory & Certifications Understanding Retailer Labels for Clean and Green Cosmetics

Before Beauty Brands can earn a green seal of approval from one of several leading retailers, they have to comply with its standards.

Oct 20, 2021 · 4 min read

Sales & Marketing How Long Does It Take to Create A New Cosmetic Product?

The consumer cosmetic and beauty market moves at an incredibly rapid pace. Trends, technologies, and tastes evolve quickly, so Beauty Brands need to go from idea to finished product as quickly as possible. Otherwise, they may miss a golden opportunity.

Oct 12, 2021 · 5 min read

Ingredients Ingredient Highlight: Mandelic Acid

In recent years, mandelic acid has found a use in skin care as an anti-aging ingredient. It may reduce wrinkles, even skin tone, improve acne, and firm up skin’s appearance via gentle exfoliation.

Oct 5, 2021 · 2 min read

Regulatory & Certifications California Regulations: What Are the Warnings about Proposition 65 For?

American consumers have noticed that many products bought online carry warnings that they may cause cancer or harm reproductive health. The warnings mention California. This is because of Proposition 65, passed overwhelmingly in a 1986 referendum by California voters. Ever since then, California businesses have had to warn people when they may be exposed to any potential cancer-causing chemicals.

Oct 5, 2021 · 4 min read

Sales & Marketing How to Make a Cosmetic Product Brief Part 2: Commercial Parameters and ICP

You need a very clear section in your Product Brief that deals with market factors, including where you see your product being sold, and who your ideal customer is.

Oct 5, 2021 · 4 min read

Sales & Marketing Create a Budget for Cosmetic Production Part 3: How to Calculate Your SRP

SRP is a number that starts getting crunched at the outset of your cosmetic creation journey. And it has everything to do with what the market is for your product.

Oct 4, 2021 · 3 min read

Sales & Marketing How to Make a Cosmetic Product Brief Part 1: Define Your Product

Your Cosmetic Product Brief is the document, or a few documents, that lay out the information for each of the parts of your product development strategy.

Sep 28, 2021 · 4 min read