Goldn and Good Face Project Announce Partnership in Cosmetics Industry

Goldn partners with major player in formulation intelligence to better serve growing number of beauty brands & cosmetic product developers

SAN FRANCISCO, Calif., May 18, 2022 – Goldn GmbH, a San Francisco-German technology company and developer of an industry-first, easy-to-use cosmetic product development ecosystem, today announced a strategic partnership with Good Face Project, the San Diego-based SaaS company and major player in formulation and regulatory compliance intelligence.

In 2021, Goldn launched its web-based Cosmetic Product Builder to guide cosmetic product creators through the different phases of product development, streamlining the creation process from concept development to collaboration with cosmetic suppliers, significantly decreasing time-to-market.

The Good Face Project’s AI-powered Formulator serves as a cosmetics R&D lab in the cloud, helping product creators navigate complex regulatory and formulation requirements during product development. The Good Face Formulator is powered by a proprietary INCI-level ontology featuring 120,000+ ingredients mapped across 15 dimensions of efficacy and safety.

With technology playing an increasingly critical role in beauty brands’ marketing strategies and product launches, cosmetic companies seek digital solutions to coordinate teams, manage supply networks, navigate regulatory requirements, and get to market fast. The Goldn-Good Face partnership will support a wide category of cosmetic companies moving to digitalize product development by providing access to complimentary and key areas on both platforms.

“Thanks to our partnership with Good Face, we will help even more beauty brands and cosmetic suppliers simplify complexity across different phases of product development,” said Arianna Andrews, CCO of Goldn. “This partnership expands our audience’s digital tool kit, giving brands, formulators and manufacturers access to formulation and regulatory automation in combination with Goldn’s Cosmetic Product Builder—slashing product development time and increasing go-to-market success.

“Linking the Good Face Formulator and Goldn platform enables us to provide immense value to brands and manufacturers that are in the critical formulation phase of their product development journeys,” says Iva Teixeira, Co-Founder and CEO of Good Face. “At the core of this partnership is our mission of helping product development teams simplify workflows, improve productivity, and ultimately focus on building better products for their core audiences.”

Learn more about Goldn Product Builder at www.goldn.com.

About Goldn GmbH Goldn is a breakthrough digital ecosystem where cosmetic creators & suppliers can create new beauty products simply & delightfully—and get products to market faster. Goldn offers beauty brands from all backgrounds and levels of experience a new way to develop and validate new product concepts and work with teams and suppliers. For more information, visit www.goldn.com.

About The Good Face Project Good Face empowers the next generation of beauty brands and retailers with formulation intelligence, category and consumer insights, and go-to-market support. The Good Face Formulator is an AI-powered SaaS platform that enables formulation and real-time assessment of formula efficacy and regulatory compliance across global geographies, clean retail standards and consumer certifications.

MEDIA CONTACT: Arianna Andrews, Chief Commercial Officer arianna.andrews@goldn.com