Once you have completed the required minimum fields for general, formula, packaging, and testing & certification, all of those sections will now show a “view optional fields” button to enhance your product brief even further.

Overview Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on View optional fields.

• Product Description
• Product Line
• Target Age Groups
• Target Gender
• Lifestyle
• Product Personality
• Budget
• Secondary Marketing Claims

Formula Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on **View optional fields **.

• Target Skin Conditions
• Benchmark Formula
• Desired Product Functionalities
• Desired Key Ingredients
• Ingredients to Avoid
• Must-Have Ingredients
• Minimum Shelf Life
• Formula Weight per Product
• Scent and Fragrance Profile
• Texture

Packaging Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on View optional fields.

• Packaging Specifications
• Secondary Packaging Type
• Additional Packaging Type
• Additional Packaging Material
• Primary Packaging Copy
• Secondary Packaging Copy
• Additional Packaging Copy
• Packaging Insert
• Packaging Labels
• Weight per product (with Packaging)
• Packaging Images

Testing & Certification Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on View optional fields.

• Regulatory Testing