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Product Brief Optional Fields

Once you have completed the required minimum fields for general, formula, packaging, and testing & certification, all of those sections will now show a “view optional fields” button to enhance your product brief even further.

Overview Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on View optional fields.

  • Product Description
  • Product Line
  • Target Age Groups
  • Target Gender
  • Lifestyle
  • Product Personality
  • Budget
  • Secondary Marketing Claims

Formula Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on **View optional fields **.

  • Target Skin Conditions
  • Benchmark Formula
  • Desired Product Functionalities
  • Desired Key Ingredients
  • Ingredients to Avoid
  • Must-Have Ingredients
  • Minimum Shelf Life
  • Formula Weight per Product
  • Scent and Fragrance Profile
  • Texture

Packaging Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on View optional fields.

  • Packaging Specifications
  • Secondary Packaging Type
  • Additional Packaging Type
  • Additional Packaging Material
  • Primary Packaging Copy
  • Secondary Packaging Copy
  • Additional Packaging Copy
  • Packaging Insert
  • Packaging Labels
  • Weight per product (with Packaging)
  • Packaging Images

Testing & Certification Brief Optional Fields

There are additional/optional fields you can complete to achieve the most comprehensive brief. To view these, click on View optional fields.

  • Regulatory Testing

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